Public transport might not be the most pressing or even the most interesting topic to talk about. However, what the public transport issue signifies is a clear revelation of how intrinsic attitudes can shape the decisions individuals take within the economy. These attitudes, more often than not, can also be rooted in mistaken assumptions, made by economic agents without any basis of fact or evidence. And instead of mainly delving into the complex analysis of whether incentives are properly aligning or investigating and analysing the different data-sets that economic agents have to offer us, perhaps it is only a simple matter of changing abstract concepts, like the perceptions or attitudes within people’s minds.